Getting Exposure


New technology has had a huge impact on the media world. Traditional methods such as print, radio, outdoor, and television are competing for the same pool of possible customers as the internet, mobile devices, cell phones, and social media. We understand the importance of offline media and do not cut corners when it comes to planning, negotiating, implementing and tracking these media plans. The principle is the same, which ever platform you use; the vendors want to get as much from you as they can and give as little as possible, and you want as much media exposure as possible for as little a cost as possible. Griffin Media is here to make sure the scales come down on your side as often as possible.

During the buying stage, Griffin Media negotiates the best possible prices with media owners such as television and radio stations, magazine publishers and website owners for the space or airtime. Griffin media has a team of market specialists whose expertise covers the entire United States as well as some international markets. Our buyers are a seasoned group who understand the idiosyncrasies of each market; what works in Portland, Oregon might not be appropriate in Portland, Maine. More than ever, our focus on premium placements, lower costs and meaningful value for money makes a difference for our clients. We are always looking for innovative ways to reduce costs further and increase the effectiveness of advertising - whether on screen, outdoors or online. While the importance of digital and social media cannot be overstated, it is critical that consideration and expertise also continue to be dedicated to traditional media.

If it’s media, we’ve got it covered.
Griffin media has the tools to make the difference to your business. We have been in the industry long enough to understand what it takes to help you thrive. Our team of seasoned professionals is well versed in all aspects of the advertising business. New technology has had a huge impact on the media world, and traditional methods such as print, radio, and television are competing for the same pool of possible customers as the internet, mobile devices, cell phones, and social media. We know how to combine the old with the new in media advertising and bring you a full and targeted media strategy. Your customer is important to us, so we take into consideration all methods of advertising when it comes to planning, negotiating, implementing and tracking your media plans. The principle is the same, which ever platform you use; we listen, plan and negotiate fiercely to broker the best deal possible.

Television – Television can be the ultimate communication tool for attracting attention to your business, incorporating visual and audio to produce a profound effect on the audience. Griffin Media has a creative team that can deliver powerful and memorable TV ads. Having a successful commercial ad campaign can create a buzz about your company. Advertising through Television is a very smart investment with a big payoff. In the 27 years we have been in business TV has changed dramatically. We have seen the transition from 3-4 networks to the explosion of cable and 100's of diverse channels. The experience we have gained has put us in a unique position to understand the market and an ability to negotiate and buy TV at an incredibly competitive price. Our clients benefit from Griffin Media's 25+ years experience in buying media. This gives us unparalleled negotiation power when buying media on behalf of our clients.

We break television into three distinct categories, national, local and internet TV. Each of these mediums has benefits and drawbacks, so we strategize and research who you are targeting to find the balance that fits you, your product, and your budget. Buying TV has become much more complicated. In years past, you could buy one network and still get over a 50% share; however, to get a 50% share today you would need to place your advertizing across many networks. In addition, over the past decade new ratings systems and the explosion of the internet has fragmented audiences further , making TV/cable media a much more complex equation requiring more accurate and pin-pointed qualitative numbers. TV buying has moved beyond just looking at age and sex and the primary demo qualifiers. This is where griffin Media can help you Publicize your product or business. Griffin Media understands how TV has changed and how it fits in to the other media platforms available to you. In addition to researching, strategizing, and implementing your media plan we audit all the invoices to make sure they correspond to what was agreed to with the station.

Another part of our overall service is 'posting'. Posting is a necessary and important part of the campaign, as a tool we use to evaluate the overall success of the buy. By looking at the projected numbers and comparing them to the actual points delivered by the stations we can see exactly how efficient we have been for our clients. If a station does not deliver all the points we have paid for we can retrieve the discrepancies in no-charge/ free spots, or upgrades to prime time spots.

Television Benefits
Television Disadvantages
Griffin media has the tools to make the difference to your business. We have been in the industry long enough to understand what it takes to help you thrive. Our team of seasoned professionals is well versed in all aspects of the advertising business. New technology has had a huge impact on the media world, and traditional methods such as print, radio, and television are competing for the same pool of possible customers as the internet, mobile devices, cell phones, and social media. We know how to combine the old with the new in media advertising and bring you a full and targeted media strategy. Your customor is important to us, so we take into consideration all methods of advertising when it comes to planning, negotiating, implementing and tracking your media plans. The principle is the same, which ever platform you use; we listen, plan and negotiate fiercely to broker the best deal possible.

Radio – I hate to say it but Griffin Media was around when radio was king. The market has changed drastically in the last few decades. However, advertising through radio continues to attract businesses and has always had a great deal of potential for certain customers. The right music, voice and well written script can create a lasting impression and make a real difference in increasing your brand recognition and profitability. Radio advertising's unique combination of reach, target ability, and cost has made it an advertising mainstay for many markets. Although radio still plays an important part in media it has seen a steady decrease in audience numbers due to the growing use of IPods, smart phones, satellite radio, and personal radio such as Pandora or Heart radio. However, we do not dismiss the power of radio for certain customers and the products they are selling. With the introduction of PPM (portable people meters) in the top markets, the accuracy of the numbers the industry has at its disposal has greatly improved. The changing use of radio within advertising strategies is dependent upon confidently predicting trends and mapping out costing by subscribing to the relevant data sources which Griffin Media has access to. We use this data to make sure that stations and networks are not over charging you or over stating the worth of their station.

Radio Types Include:
Radio Benefits
Radio Disadvantages

Griffin media has the tools to make the difference to your business. We have been in the industry long enough to understand what it takes to help you thrive. Our team of seasoned professionals is well versed in all aspects of the advertising business. New technology has had a huge impact on the media world, and traditional methods such as print, radio, and television are competing for the same pool of possible customers as the internet, mobile devices, cell phones, and social media. We know how to combine the old with the new in media advertising and bring you a full and targeted media strategy. Your customor is important to us, so we take into consideration all methods of advertising when it comes to planning, negotiating, implementing and tracking your media plans. The principle is the same, which ever platform you use; we listen, plan and negotiate fiercely to broker the best deal possible.

Print - Unlike some other agencies, Griffin Media does not dismiss print out of hand. There are certain products and certain customers for which print is a perfect platform. With marketing budgets shrinking and new media platforms emerging every day, the decision to continue to invest in traditional media such as print is being challenged to prove its value and impact on sales. Even though the circulation of newspapers has decreased over the past several decades, market research suggests that print is not dead.

In recent times, some marketers have dismissed print as an "outdated" medium no longer relevant to today's market. In fact, data from Mediamark Research & Intelligence (MRI) shows magazine readership has actually risen 4.3 percent over the past five years. This same data also tells us that four out of five adults are currently reading magazines. These statistics tell us print is very much "alive and well" and reinforces the idea that print media is still a very viable advertising medium. Griffin Media recognizes the value of print, especially when combined with other media elements as part of an integrated marketing plan. Therefore, print is still a viable option as long as people understand how to get the most value from it.

Newspaper / Print Benefits
Newspaper / Print Disadvantages
Griffin media has the tools to make the difference to your business. We have been in the industry long enough to understand what it takes to help you thrive. Our team of seasoned professionals is well versed in all aspects of the advertising business. New technology has had a huge impact on the media world, and traditional methods such as print, radio, and television are competing for the same pool of possible customers as the internet, mobile devices, cell phones, and social media. We know how to combine the old with the new in media advertising and bring you a full and targeted media strategy. Your customor is important to us, so we take into consideration all methods of advertising when it comes to planning, negotiating, implementing and tracking your media plans. The principle is the same, which ever platform you use; we listen, plan and negotiate fiercely to broker the best deal possible.

Internet - The internet is here to stay. Whether we like it, hate it, are confused by it or cannot understand why we need it, it is here to stay. Whichever way you view it the internet will become an integral part of a media buy and it cannot be ignored. Whatever can be offered on the traditional media platforms, can be offered on the internet. It is Griffin Media's job to make sure you reach the right people at the right price, so we research all avenues to strategize the best campaign for you and your product.

The internet has become an excellent way in which to advertise in a different and more creative way. As the technology has improved people are changing their viewing, listening, and reading habits and it is our job to keep up with the new trends and balance them against traditional ways of advertizing. Griffin Media does not see the internet as a threat to traditional advertizing but another medium we can use to promote your product, and pinpoint your potential clients. Between banner ads, portal placement, direct email marketing, CPA, CPM, CPC, pixel tracking, search engine optimization, and social media - the list of possibilities seems endless and can feel vast. Griffin Media can help you navigate through the maze of internet advertising and strategically integrate placement into your advertising plan.


Internet Benefits
Internet Disadvantages
Griffin media has the tools to make the difference to your business. We have been in the industry long enough to understand what it takes to help you thrive. Our team of seasoned professionals is well versed in all aspects of the advertising business. New technology has had a huge impact on the media world, and traditional methods such as print, radio, and television are competing for the same pool of possible customers as the internet, mobile devices, cell phones, and social media. We know how to combine the old with the new in media advertising and bring you a full and targeted media strategy. Your customor is important to us, so we take into consideration all methods of advertising when it comes to planning, negotiating, implementing and tracking your media plans. The principle is the same, which ever platform you use; we listen, plan and negotiate fiercely to broker the best deal possible.

Outdoor and Transit -When people think of Outdoor Advertising, they usually think of the colorful billboards along our streets and highways. Included in the "outdoor" classification, however, are benches, posters, signs and transit advertising (the advertising on buses, subways, taxicabs and trains). They all share similar advertising rules and methods. Located on major highways and within city environments, billboards, transit and posters offer great visibility for advertising messages.

Billboard and transit advertising is designed to catch a person's attention and create a memorable impression very quickly. Because they have to be readable in a very short time they must have only a few words, use extremely large print, and contain an arresting image and message. There are a number of reasons to choose billboard advertising, including cost efficiency, overall impact, and repeat exposure over time. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your message seen by many people. Poster and billboard ad campaigns are working for you 24 hours a day, while the number of people who can see it is potentially unlimited.

The cost of billboard advertising ranges from a few hundred to a few thousand dollars per month, depending on size and location. Advances in technology have also contributed to billboard advertising’s cost efficiency. Billboards are designed on a computer, printed on vinyl or poster paper, and glued to the billboard structure so that you get a high quality ad for less money. New electronic LED billboards have transformed static billboards into high-tech electronic outdoor displays with bright colors, full animation and the ability to even show television commercials outdoors. Electronic billboards are also instantly changeable, so one sign can show multiple messages.

Outdoor benefits
Outdoor disadvantages