Internet Marketing

Griffin Media - Experts in Online Marketing Griffin Media can manage all your online marketing plans. Internet Marketing is a combination of Search Engine Marketing through Search Engine Optimization as well as the use of Online Advertising and Social Media Marketing. The business environment today requires that you have a presence online where your customers, whether local or global, can interact with you on their terms to find the goods and services you provide to fulfill a need they have.

If you want to purchase ads through banners and other animated online advertising or pay per click through Google Ad Words, please note that over 80% of online ad space goes unsold which is not a widely known or understand reality. You need an experienced media buyer that knows the metrics and what constitutes a good deal so you can stretch your paid online advertising budget. Geo targeting means hundreds of thousands of web sites are available for local advertisers down to the street level.

Quite simply you can purchase online advertising in the form of banner ads, page or website sponsorships, and even paid insertion of audio and video content. This is an inorganic method to generate business and includes the likes of Google Adwords, Social Network Ads, and Online Classified Advertising. You can opt for PPC - Pay per Click and PPM - Pay per Impressions where you are paying for a minimum set exposure for your information.

Savvy companies who know that long term online presence is the way to go will invest in Search Engine Optimization and Social Media Marketing. While these campaigns take a minimum of 6 months to achieve strong results, the residual value from that investment has lasting impact that can't be achieved with paid ads.

Organic business development online involves the creation of content on a website or blog or social media platform or even E-mail Marketing, which is promoted through the use of keywords and site optimization so that your specific content is readily indexed by the search engine robots which seek out that data and catalog it for relevancy. In simple terms, you generate information and then you have to make sure it can easily be found when someone does a search for a particular topic or term whether for informational purpose or in pursuit of the purchase of goods and services.

Social Media is here to stay and is becoming the number one way that younger demographics communicate. In order to reach your audience and maintain a strong relationship you must create social interactions on facebook and twitter as well as disseminate information on social bookmarking websites. a strong corporate blog is a must as it allows you to post pertinent and current information to your captive audience who then engages you in deeper conversation leading to stronger branding and customer loyalty.

Griffin Media can assist you in the creation of content, in the preparation of online advertising creative and selecting the appropriate environments to place that in, as well as the very important process of optimizing your content online through SEO and in interacting with current and prospective customers in real time through Social Media.

For specific details of each of the forms of online marketing please read below:

Online Marketing Options

• Google Key Words
Google Ad Words are an online classified advertising format. You pay as you go and based on the key words you choose to market your ads appear when google searches are performed:

Google states it as 3 easy steps -

You create your ads

You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers

People can simply click on your ad to make a purchase or learn more about you.

Internet Ad Placement

Advertising on the internet with graphical ads such as banner ads, pop ups, and animated offerings are what is termed Interactive Media. This is purchased through search engines or on particular websites and internet portals. The cost is determined by the size of the ad, the number of unique visitors to the site, and the total monthly traffic to a particular site.

Nielsen Net Ratings

Nielsen is best known for its television ratings services over the past 50 plus years. Now they offer comprehensive and innovative online measurement services to analyze consumer behavior, advertising effectiveness, brand advocacy, social media buzz and more. Online measurement doesn't stop at the computer screen; Nielsen understands that an online audience member isn't just a consumer of digital "cookies," they're a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter.

Media Mix Optimization

Examine web audiences by site, demographic profile and behavior, optimize your online advertising strategy, evaluate your competitors strategies, site traffic and advertising expenditure.

• Understanding your customers - follow consumer decisions and media usage in e-commerce environments.
• Segmentation and Targeting - Examine web audiences by site, demographic profile and behavior. Identify your target audience, where they go and what they do online.
• Performance Tracking & Measurement - Measure streaming media and online video consumption.

SEO Implementation

SEO can increase the traffic, improve page rank of your blog or website and ultimately lead to a better conversion rate and help in up-lifting the brand image of your products and company.

This is accomplished through these processes:


• Website Optimization
• Marketing Strategy
• Strategy Implementation
• Success Tracking
• Website Optimization
Also referred to as "on-page optimization", this is the process of improving the volume and quality of traffic to a web site from Search Engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical Search Engines.

Initial Analysis
The first phase of our SEO process involves detailed site analysis to assess the search engine friendliness of the website, check its current status in Search Engines and identify the problem areas if any. Based on these findings, we recommend changes in the site essential for completing the website optimization process. Using tools such as Google Analytics we monitor a site's traffic to help us to better understand the visitors to the site and to find areas for continuous improvement.

Keyword Research
Keyword research is the process of identifying popular phrases used by searchers to locate sites. Keyword research is a very crucial aspect of any SEM campaign as it sets a course for all the optimization efforts. Investing in the right keywords can yield great results for your business.

Site optimization
During the site optimization process, we group the related keywords according to the theme of the page considering Latent Semantic Indexing (LSI) techniques and check the keyword-based ranking potential of each web page in Google, Yahoo, and Bing. We optimize Title Tag, Meta tags, Image Names and Alt Tags on each page selected for optimization. Anchor Text and Title Attributes are optimized to improve internal linking and navigation. Next we optimize content with Text Markup (H1-H3, Bold, Italics) etc to emphasize the selected keywords. We also recommend search engine friendly file and folder names and create or recommend changes in 404 Error Page, Robot.txt and Info.txt for Alexa. Site might also need content recommendation as per the final selected keywords. For better site indexing, we check the HTML sitemap and create an XML sitemap.

Site Submission
After the optimization process is complete, your site is submitted in top Search Engines to improve the site indexing. Also, the site will also be submitted in Top Industry Directories, Yellow Pages and Alexa to derive some highly relevant direct traffic to your website.

Link Building:
We suggest you to run aggressive link building campaigns for the highly relevant and competitive keywords to rank at first positions. We project the targeted keywords to rank on the first page in the next 6 - 8 months. The results can also start coming before this time. Then, we will start targeting the next set of keywords. We need to do SEO of the pages to be targeted for link Building, as Link volume requirement is different for optimized and non-optimized pages. Non-optimized pages need twice as many links to rank for the given keywords. Results may appear in 6 to 8 months after the given volume of links have been created. Link building campaigns will be set up for the website's home page and inner pages as it will help in improving search engine rankings and bringing in more targeted traffic. Link building is an integral part of organic SEO which improves link popularity of a website and hence its organic rankings. Once the website is live and running, we will re-allocate the landing pages for each keyword and also, Page-Rank will flow to other pages as well through hyperlinks.

Article Syndication:
Articles related to your website will be published on various article based websites, It will contain your website links. It will help in bring more traffic and help in improving search engine rankings. Various articles related to the website can be syndicated to different Article directories to secure content links and some direct traffic. These articles will provide some highly valued content links along with some direct traffic and brand visibility.

Social Media Marketing:
Social Media Marketing is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social book-marking, forums, video or photo sharing websites and social networking websites. These sites can typically define your business or brand presence & how it is being perceived by the masses.

Banner Advertisements:
Banner advertising is an important vehicle in your Online marketing strategy and one of the goals of promotional ads is to increase the visibility of your Online brand. It will expose your brand and product messages to thousands of potential buyers. It helps in building your brand visibility and brand recall with limited investment. It will get you long-term brand-building benefits.


SEO - Search Engine Optimization

Search engine optimization, also known as placement and positioning, is the process of optimizing and promoting a website over the Internet for top rankings in search engines. Website optimization, thus, is the process of improving a web site so that it tallies with search engine algorithms and thus stands a higher chance of quicker indexing and higher rankings. It's the first step in achieving higher rankings. Only after optimization can you submit a site and hope for good results.

We perform a detailed analysis of your current website and the top search engines to confirm where your website ranks for specific key words. Based on the target key words (as well as competitor key word analysis) you want to market on the internet we 'optimize' the website including adding meta tags, alt-tags, content composition, page re-naming and link renaming.

Social Media

Social media is about attracting new customers and building relationships with the existing ones. You have to understand your customer on a social level, what his values and passions are in order to understand your customer as a person which leads to making a sale.

According to Dan McCarthy, chairman and CEO of Network Communications Inc., "If you connect the way you live to the way you make a living, you create an incredible degree of authenticity, which is what today's digital generation is looking for in the people they work with. My professional identity and my personal identity are very connected." What are my avenues to engage in social media?

Social Bookmarking - Facebook
Social Networking - LinkedIn
Q&A Software - Quora
Entertainment Check-in - Philo, Miso, GetGlue
Social Commerce - Facebook Commerce, Just Answer
Video Platforms
Group Buying - groupon, groubal
Presentation Platforms
Mobile Marketing
Social Scanning - Stickybits, Bakodo

What are some trends in social media?
1. Social media is expanding rapidly from the consumer Point of View
2. A slower economy means less customers, so engaging them is critical
3. Social Media is gaining momentum as a business tool and agent of change and persuasion
4. Social Media is a Key tool in lead generation which is moving away from historical means
5. Blogging is a key ally in your battle for branding, marketing, and lead generation due to the interactivity and Point of View
6. You can better reach out to new clients as they get to know you through a personal profile and postings on social media sites.
7. "Conversations are taking place, with or without your involvement or knowledge" - If you are not part of the conversation, then you are leaving it to others to answer questions and provide information, whether it is accurate or not. Even worse, you may be leaving it up to your competition to be the go to resource for the community or industry you serve.
8. Brands no longer control the conversation, their customers do. So be nice. Invite customers to share, and don't expect only positive feedback. Which would you rather have, feedback in your curated conversation, or negative comments and negative publicity about your company on a YourBrandSucks.com website put up by a customer who feels you have failed them.
9. Customers are your marketing department. Zappos figured it out. Happy customers tweet, facebook, and blog your brand story.
10. Everyone matters. Don't only focus on twitter accounts or groups with large followings; you miss the opportunity to grow your fan base from the ground up.

The conclusion is the world is moving fast, and getting noisy. Without your involvement, the unhappy customers will be the loudest voices talking about your brand. But if you embrace and amplify your fans -- you have a chance at turning the brand conversation into a supportive and engaged community.

Public Relations

Information packed, easy to use, difficult to want to leave

Using press releases and articles which are posted on numerous websites regularly helps to increase your popularity and put you on the internet as an expert in a particular area.