Griffin Media works to ensure that your buy is reaching the right audience and the right number of people. We look at station trends, daypart rankers, audience composition and create projected ratings. We look at all stations in any given market, and begin the process of zeroing in on key stations to reach our target.

In many cases where our clients are specifically mentioned in our qualitative research, we can provide our clients with Budget Allocation – Many of our clients look to Griffin Media to allocate dollars of a total advertising budget. After a complete market analysis, we will look at what are the client's goals, what are their creative challenges, and what is their message, and we can tell you where your advertising dollars would be best spent.

Many of our clients want to know what their competitors are spending in advertising and where they are spending dollars. Through TNS Media Intelligence, we can provide clients with specific information on competitive spending and specific ad placement across all media.