Negotiation is an art. It requires a tenacity and ability to look at things outside the box. It means going back and forth, sometimes, many times to arrive at the best overall package to accomplish our goals. Touch negotiation is what separates Griffin Media from the rest. We're seasoned negotiators who know how to make every media dollar count.

– As part of our rate negotiation, Griffin Media always look for added value opportunities. This could come in many forms from no charge commercials to billboards, sponsorships to incentive opportunities.

Griffin Media will also negotiate traffic, news and weather sponsorships. In many cases, these can be negotiated at no charge with a concurrent media schedule in place.

Placement is essential to effective media buying. At Griffin Media, we look at a multitude of factors to determine where our clients get the most bang for their buck. After we have explored all available media within a given market, and.

Our reporting capabilities can illustrate to clients a wide array of media information. Some of the most common reports are: rankers, individual station orders, overall schedule summaries, reach and frequency repots, post reports, qualitative graphs, competitive shopping and closing ratio graphs.

We can monitor and issue traffic instructions for our clients, and through the invoice audit and electronic invoicing, we can check all traffic codes to ensure that the correct spot ran.

Once a schedule has run, Griffin Media inputs each and every exact spot time, rate, and traffic code to determine rating delivery against our goals. We check estimated ratings verses actual post summaries. We can also look at actual reach and frequency verses our reach and frequency goals. Griffin Media can also post cable by system and network. We can also compare programs in DMA verses hardwired cable universes.

All invoices are checked by line item to ascertain if the correct rates were applied, the spots ran at the correct time, and the correct commercial ran. If Griffin Media see's an issue where the wrong spot ran, or the wrong rate was applied, credits are issued to the station.

• Import invoices with Electronic Data interface.
• Rotation analysis report to identify commercial separation
• Create spot placement graphs for easy analysis
• Track invoices by total ro detail
• Reconcile invoices to order by station, day, network, rate and more
• Check invoices for traffic, co-op, tags, etc.