NBC Plays Musical Chairs With Winter Schedule
trendwatching.com
Consumer and marketing trends from around the world. Updated monthly.
February 2012 | POINT-KNOW-BUY
Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don't know what it is or can't describe it in words. POINT-KNOW-BUY will reshape consumers' info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon...
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December 2011 | 12 CRUCIAL CONSUMER TRENDS FOR 2012
While we certainly live in ‘interesting’ times, there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. Read the 12 must-know consumer trends for 2012, from SCREEN CULTURE to RED CARPET to POINT & KNOW...
Read 12 CRUCIAL CONSUMER TRENDS FOR 2012 »
New! We've translated our free Trend Briefings into eight other languages:
Deal hunting has become an integral part of daily life for millions of consumers. We dive into the drivers behind the deal phenomenon, the long-term impact on all B2C brands, and (of course) the latest brand innovations...
New! We've translated our free Trend Briefings into eight other languages:
MediaPost | MediaDailyNews
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Food Network Bakes Behavioral Into Email
Food Network targeted viewers who liked Paula Deen with targeted emails -- and earned a 300% increase in average open rates.
Cablers Cite ESPN, Disney As Key To Selling Services
As much as cable operators complain about ESPN's increasing carriage fees, they still believe that offering the network is money well spent. New research shows operators rank ESPN as the most valuable
network to their business -- almost double the worth of the Disney Channel.
Goodyear, ESPN Let Basketball Fans Pick Blimp Winner
Perhaps the paramount (or at least, highest) honor accorded to a sporting event is aerial coverage from the iconic Goodyear Blimp. Goodyear Tire & Rubber Company is partnering with ESPN to let
basketball fans decide which college tournament match-ups are deserving of the high-altitude treatment or "blimpworthy."
Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
The W’s of Digital PR
Social media is about communication. As The Cluetrain Manifesto pointed out – Markets are Conversations And as we strive to improve our conversations we have to improve our grasp of the basics of communication. Take a new look at the 5Ws. Who: Who are the people we might want to have a conversation with – [...]
Building A Simple Social Media Dashboard with iGoogle
When you start monitoring social conversations it takes a while to figure out which words and phrases return the most relevant content. There are many excellent subscription tools available, but until you have narrowed down your search terms and brand terms, it’s a smart idea to use a free tool. iGoogle is one easy-to-create and [...]
Video Soon to be 90% of Online Traffic
Each year at this time new technology ideas emerge and tech predictions are made at the Consumer Electronics Show (CES) in Las Vegas. In his keynote speech Robert Kyncl, vice president, global head of content for YouTube, predicted that in a few years video will be 90% of all the traffic online. In case you [...]
strategy+business: MARKETING, MEDIA & SALES
Insight into the most successful ways to build brands, employ advertising strategies, and increase revenues
The Thought Leader Interview: Bob Carrigan
Media pioneer Bob Carrigan, from his vantage point as CEO of the International Data Group and the 2011 chair of the Interactive Advertising Bureau, explains why the interactive media industry is the most optimistic part of the economy. It has opened the door to unprecedented opportunity -- if we can give up many of our old ways of doing business.
A Collaborative Approach to Marketing
At some leading companies, marketers are reinventing shared services to build advanced capabilities that can be leveraged across business units. By creating centers of expertise and scale and freeing up resources that had been dedicated to low-value and often overlapping tasks, companies can deepen their marketing excellence even as they reduce operating costs. Marketing leaders can implement this model by following four key steps.
What's Your Company's Facebook LPM (Likes per Million)?
Social media is giving us an intriguing new measure of brand engagement. Every company can compare its brand value to that of its competitors based on a scale that really matters: the love of Facebook fans, adjusted for company size. On this scale, developed by Booz & Company, some brands place unexpectedly high (Forever 21, Starbucks, Subway), and others (Amazon, Microsoft, Toyota) are surprisingly low.
Advertising Age - DataCenter: Media
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