Nielsen is the provider of television and cable ratings nationally and locally.  Nielsen data tells us how many people watched a show. 

The people meter is a box about the size of a book that is hooked to each television an dis accompanied by a remote control.  Each family member in a sample household is assigned a personal viewing button, which is matched to that person's age and sex.  Whenever the TV is turned on, a light flashes on the meter reminding viewers to press their assigned button and indicate that they are watching television.  Additional buttons on the people meter enable guests who are also watching to participate in the sample by entering their age, sex and viewing status.

Diaries are used to collect viewing information from sample homes in many smaller markets across the US.  The rating periods also known as sweeps occur in February, May, July and November.  Seven day diaries are mailed to homes to keep a tally of what is watched on each television set and by whom.  Over the course of a sweeps period, diaries are mailed to a new panel of homes each week.  At the end of the month, all of the viewing data from the individual  weeks is aggregated.

Nielsen monitors and measures more than 90% of internet activity and provides insights about the online universe, including audiences, advertising, video, e-commerce and consumer behavior. 

Arbitron measures 300 radio markets across the US.

Arbitron Portable People Meter Data provides data on a monthly basis.

Arbitron summary level data provides information on radio listening for markets across the US

The Black Radio Data provides ethnic information in markets with an above average concentration of blacks.  The data helps us target and reach black listeners using customized geography, dayparts and demographics

The Hispanic radio data provides ethnic information in markets with an above average concentration of Hispanics. 

Putting together a multimarket media plan can be challenging.  Arbitron Analyzer allows us to find any city, county, or zip code and the appropriate Arbitron Metro or Nielsen DMA in seconds.  We can determine county definitions, zip code definitions, split zip code definitions, zip code locations and Arbitron and Neilsen DMA county assignments.

Through regional versatility through Arbitron's National Database, you can combine markets without the limitations of Metro, TSA or DMA local market boundaries.  As a result, we can create regions that more precisely match our clients trading areas.  We can create a super region (example: New England) or look at parts of a region (individual counties).  RLD includes all commercial and noncommercial stations.  It also allows us to break out ethnicity and socioeconomic criteria.  With RLD we can gain access to 179 markets of black data and/or Hispanic data. 

Scarborough USA provides customizable multimarket database that lets us see consumer information on a local basis.  A database of over 2,000 categories is covered.  Scarborough includes all of the demographic, lifestyle, media usage and retail shopping behavior data.  Scarborough allows us to profile clients and their competitors and look at market trends.  Scarborough allows us to target more effectively.  Scarborough also allows us to look at detailed radio listenship, broadcast television and cable network viewership, evaluate sports programs or TV specials, outdoor, roads traveled, transportation, newspaper readership.  Scarborough is available for the top 81 markets in the US

                  DMA
                                    Albany, NY
                                    Albuquerque, NM
                                    Atlanta, GA
                                    Austin, TX
                                    Bakersfield, CA
                                    Baltimore, MD
                                    Birmingham, AL
                                    Boston, MA
                                    Buffalo, NY
                                    Charlotte, NC
                                    Chattanooga, TN
                                    Chicago, IL
                                    Cincinnati, OH
                                    Cleveland, OH
                                    Colorado Springs, CO
                                    Columbus, OH
                                    Dallas/Ft. Worth, TX
                                    Denver, CO
                                    Des Moines, IA
                                    Detroit, MI
                                    El Paso, TX
                                    Flint/Saginaw, MI
                                    Fort Myers, FL
                                    Fresno, CA
                                    Grand Rapids, MI
                                    Green Bay/Appleton, WI
                                    Greensboro, NC
                                    Greenville, SC
                                    Harlington/McAllen, TX
                                    Harrisburg, PA
                                    Hartford, CT
                                    Honolulu, HI
                                    Houston, TX
                                    Indianapolis, IN
                                    Jacksonville, FL
                                    Kansas City, MO
                                    Knoxville, TN
                                    Las Vegas, NV
                                    Lexington, KY
                                    Little Rock, AR
                                    Los Angeles, CA
                                    Louisville, KY
                                    Memphis, TN
                                    Miami, FL
                                    Milwaukee, WI
                                    Minneapolis/St. Paul, MN
                                    Mobile, AL/Pensacola, FL
                                    Nashville, TN
                                    New Orleans, LA
                                    New York, NY
                                    Norfolk, VA
                                    Oklahoma City, OK
                                    Orlando, FL
                                    Philadelphia, PA
                                    Phoenix, AZ
                                    Pittsburgh, PA
                                    Portland, OR
                                    Providence, RI
                                    Raleigh/Durham, NC
                                    Richmond, VA
                                    Roanoke, VA
                                    Rochester, NY
                                    Sacramento, CA
                                    Salt Lake City, UT
                                    San Antonio, TX
                                    San Diego, CA
                                    San Francisco, CA
                                    Seattle, WA
                                    Spokane, WA
                                    St. Louis, MO
                                    Syracuse, NY
                                    Tampa, FL
                                    Toledo, OH
                                    Tucson, AZ
                                    Tulsa, OK
                                    Washington, DC
                                    West Palm Beach, FL

Measures Mid tier markets in a wide array of consumer and media categories.  Retail habits from automotive, retail stores, restaurants, health care, furniture and more are measured.  Retail direct also includes lifestyle information, media patterns, internet usage along with demographics.

                  DMA
                                    Allentown-Bethlehem, PA
                                    Atlantic City-Cape May, NJ
                                    Baton Rouge, LA
                                    Charleston, SC
                                    Evansville, IN
                                    Ft. Wayne, IN
                                    Gainesville-Ocala, FL
                                    Greenville-New Bern-Jacksonville, NC
                                    Huntsville, AL
                                    Lafayette, LA
                                    Lubbock, TX
                                    Macon, GA
                                    Monterey-Salinas-Santa Cruz, CA
                                    Rockford, IL
                                    Santa Barbara, CA
                                    Springfield, MA
                                    Springfield, MO
                                    Youngstown-Warren, OH

Smart Plus is a fully integrated broadcast buying system and a powerful analytics and reporting tool designed to help us buy across media.  We can use Smart Plus for any media analysis, planning, estimating, buying, invoice reconciliation, postbuy, and planning and accounting integration

SQAD offers broadcast network, cable network and radio CPP and CPM projections for every market in the country.

CPM's and CPP's based pm actual purchased television transactions for all Nielsen NHSI markets.  SQAD spot projections provides cost projections in LPM markets as they are rolled out by Nielsen, and in all remaining Nielsen DMA's based on diary research.                 

CPM's and CPP's based on actual purchased radio transactions for over 300 Arbitron  reported metro areas in 38 demographics and 7 dayparts.  PPM spot radio costs are incorporated in the database as they are released by Arbitron.  Monthly updates help in all aspects of planning, budgeting and competitive research in radio markets throughout the United States.

Webcosts increases the overall efficacy of the internet display buying and selling process.

TVScan offers essential demo, trending and ranking reports as well as planning, scheduling and posting features for television.

Qualitap helps us uncover the lifestyles and media habits of specific demographic and geographic groups.  Qualitap allows us to analyze consumer data along with radio, TV, cable, Internet, outdoor and print information.  In many cases, we can look at who your specific customer is, and look at their age, sex, education, income, housing choice, employment status, number of children in household.

Media Master is a complete multimedia tool.  This program allows us to view radio, television, cable, print, outdoor into a single report with bottom line summaries.

TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertisers.  The company's tracking technologies collect competitive advertising spending and occurrence data.  TNS Media can provide all media, print, radio, TV, internet, social media, cinema and outdoor

This provides local competitive market intelligence on advertising activity that includes

We can access in depth online advertising intelligence on millions of brands across thousands of web sites within the US and Canada.

This utilizes the most advanced technologies to monitor your television and radio spots, broadcast verification services delivers accurate and timely proof that your media schedule aired as planned.

Competive television creative intelligence.   This can show you your competitor's new commercials and lets you see them in full motion color with a full complement of information from program ocand occurrence detail.

AdScope is the first all digital ad identification and retrieval system for high quality, multi media creatives.  AdScope seamlessly integrates ad occurrence and expenditure data for each creative –all from a single, trusted source.

VALS enables us to analyze why consumers make purchasing decisions.  The system is based on the premise that analyzing consumers based on demographics alone can obscure key differences among groups.  Through measuring consumers based on personality dimensions and demographics that motivate certain preferences and decisions, VALS enables us to drill more deeply into consumer psyche.

Thinkers – Interested in Current Events, mature, open minded, well organized and deliberate, well informed and self assured
Achievers – Goal oriented, focused on family and career, competitive, avoid change, aware of social status, brand conscious, conservative
Innovators – Successful, skilled in leadership, seek challenges and control, wide range of interests, sophisticated, appreciate the finer things
Experiencers – Adventurous, confident, impatient, rebellious, self centered, spontaneous, non conformist
Believers – brand loyal, prefer the established, focus on family and friends, religious, traditional, literal, respectful of rules
Strivers – Coping, fashion victims, seek recognition and acceptance, shop for deals, easily bored, often disillusioned
Makers – Pro-American, prefer outdoor activities, handy, practical, self sufficient, skeptical, uncomplicated
Survivors – cautious, conservative, support organized religion, concerned about safety, concerned about health, aging

Outdoor navigator allows us to evaluate outdoor schedule delivery for more than 480 demographic breaks  across 211 Nielsen DMA's, and across 287 Arbitron metros and for the US on a national basis.  We can pull reach and frequency numbers for any outdoor campaign.