Giffin Media is a cutting edge media planning and buying agency. Their keen knack of negotiating always delivered quality TRP's below budget, specifically to our target audience within a specific day part mix. By monitoring each buy within flight, they were able to get station TRP deficiencies corrected within flight. In addition, they were able to negotiate bonus spots and/or station promotions with every buy. Through independent post buy analysis, Griffin's buys always posted above index.

 

My name is Jim Carson. I am the K-Guard Franchisee in the Cleveland and Columbus Ohio Markets. I have been selling and installing gutters since 1979. My father and I were the LeafGuard Franchisee's in the Cleveland, Columbus, Cincinnati, and Pittsburgh PA markets from 1994-2000, when we sold those franchises. We began using Griffin Media to negotiate and place our television advertising for our LeafGuard businesses around 1997. Up until that point, we had been trying to place our own television advertising. Margaret Griffin and her company took it over and I believe that they were instrumental in helping our four LeafGuard territories grow beyond our expectations.

We discovered that using an agency was actually LESS EXPENSIVE than doing the work in-house. This is because Griffin Media understands the markets and knows how to negotiate the best rates with our advertising dollars. They also knew WHERE to place our ads for maximum effectiveness. We learned after hiring Griffin Media that many of the purchases we were making in-house were not directed to our demographic.

Griffin Media has access to sophisticated research that makes the purchasing of our advertising science, not guesswork. Our advertising cost per sale improved dramatically after we hired Griffin Media. The people there are very professional and the process is very simple for us. We are very satisfied.

I took on the Cleveland K Guard market when it became available in 2008. We have grown steadily here and when I was ready to begin television advertising here this summer, I called Margaret Griffin. Our call volume increased over 200% when we began our TV campaign. If you have never tried TV, I recommend you talk to Margaret Griffin. You might be surprised at how much credibility you can buy for a small investment.

 

" Griffin Media has helped us tremendously. I’m confident (, with their media buying expertise,) they always negotiated the most efficient rates on our behalf. They’ve constantly gone above and beyond and have been there to help us every step of the way. The success The Dump has enjoyed has been in part due to superior media buys. Griffin Media aggressively negotiated annual rates yet have been very flexible when last minute adjustments needed to be made to accommodate changing media goals. I would highly recommend them."

 

"Griffin Media has been a tremendous asset for Banner Mattress in that they use the latest technology to study our market, then negotiate the best rates from the stations. Additionally, they hold the stations accountable after the schedules have run. We have been with Griffin Media for over 10 years, and we are always happy with the level of personal service they provide along with getting us the best negotiated schedules along with no charge spots and added value."

 

We use Margaret's media company because her firm:

• purchases neilsen ratings four times /year for our market and downloads them into her media buying software to assist in negotiations
• performs detailed post-buy analysis to determine whether spots aired as promised, and, whether the audience for each show and network met projections.

The result has been a lower cost per point in our target demographic, and, the freedom from doing all of this work ourselves. Many agencies are "winging it" when they attempt to buy TV without these tools.

“Griffin Media did a better job than I ever did. My store is getting better results. I’m very pleased with Griffin Media. I would, and do, every chance I have, recommend Griffin Media to anyone who wants the best rates and the best overall schedule for your business. I feel comfortable now that I have a true pro handling my media.”

 

“Griffin Media has done an excellent job of driving my sales by their media placement. In an industry like mine, you don’t have to convince the customer they need our product, we just need to be top of mind when their glass breaks. Griffin Media does a great job keeping us visible. They also free up my time. I don't have time to deal with all my media reps. I know they are getting the best rates and I know they are looking after my best interests."

 

"In the short period of time our firm has been working with Griffin Media, the media performance has been a value added tool for our centers throughout the United States. Her [Margaret Griffin's] staff is not only professional but extremely responsive to our customized needs. Great customer service!"

 

“Griffin Media was able to get cheaper rates from the stations than I was able to get. They were able to buy more stations with more commercials, and increase my reach and frequency for the same budget. They made my life a lot easier.”

 

“Griffin Media has been a great company to do business with. They keep our budget in line. Griffin Media has also been very hard hitting with all our media vendors. I have been very pleased.”

 

“For over 15 years, Griffin Media has consistently secured for us the most value for our advertising dollar, along with so much added value, through their aggressive negotiating abilities.”